The Massey Method™ is a leadership coaching system built for high performers who are ready to reclaim their time, sharpen their focus, and lead with clarity.
Today, I continue leading HTM teams and operations while coaching growth-minded professionals who are ready to elevate their performance, master their mindset, and build a life on their own terms. My framework—The Four Pillars of Exceptional Leadership—turns insight into durable habits:
Meet Eric Massey — High-Performance Coach & Proven HTM Leader
My wake-up call came when I landed in the ER, exhausted and running on empty. I’ll never forget lying there, staring at the ceiling, thinking, “Is this what success looks like? Is this what I’ve worked so hard for?” That moment forced a reset.
It was also when I was first introduced to personal development. My company connected me with a life coach—and in just six months, I saw how powerful coaching could be. I decided to keep going and hired my own coach, a practice I still invest in today. That commitment to growth completely transformed how I lead, how I work, and how I live.
Today, I continue leading HTM teams and operations while coaching growth-minded professionals who are ready to elevate their performance, master their mindset, and build a life on their own terms. My framework—The Four Pillars of Exceptional Leadership—turns insight into durable habits:
- Leadership: Manage yourself first, then lead others with clarity and confidence.
- Time Management: Protect your calendar, protect your energy.
- Personal Development: Mindset, clarity, and consistent reflection drive growth.
- Operational Excellence: Systems, metrics, and execution that scale.
Because lasting success isn’t about titles or technical talent, it’s about discipline, resilience, and mindset.
Because lasting success isn’t about titles or technical talent, it’s about discipline, resilience, and mindset.
I didn’t climb the corporate ladder. I built my own. And now, I help others do the same.
I started out working in a factory while going to school at night. In 2000, I entered the Healthcare Technology Management (HTM) field as a technician, working hands-on with equipment and learning the industry from the ground up. By 2009, I was managing a hybrid tech/manager role at a small community hospital, and by 2013, I was leading my first multi-million-dollar HTM account. Over the years, I’ve built and led high-performing teams, managing operations that impact lives every day.
But here’s what I discovered the hard way: leadership isn’t about knowing every piece of equipment or memorizing every policy. It’s about learning to manage yourself first—and then learning to lead others. Like many in HTM, I was promoted because I was a high performer and a strong tech, not because I had been given leadership training. That gap nearly cost me everything.
When I’m off the clock, you’ll find me chasing altitude and perspective: hiking alpine lakes and Colorado 14ers in the summer and snowboarding in the winter.
If you’re ready to stop running on empty and start leading with clarity, confidence, and purpose, let’s connect.
Turning Breaking Point into Transformation
Burnout hit hard and it forced him to reevaluate everything. He ended up in a hospital, running on empty. That moment became the turning point. Eric stepped back, took ownership of his life, and rebuilt from the inside out.
He developed new systems for energy, time, mindset, and leadership — not from theory, but from necessity. That transformation became The Massey Method.
Now, he’s here to help you do the same — without waiting for a breaking point.
Who We Help
- The hands-on professional ready to step into leadership
- The working leader stuck between the field and the boardroom
- The high performer who’s running out of energy and clarity
- The director who needs more than another time management app
- Anyone who knows they’re meant for more — but needs a better way to get there
What We Offer
- High-performance coaching rooted in real leadership experience
- Time and energy systems designed for sustainable growth
- Mindset tools to increase clarity, confidence, and direction
- Strategies to grow your influence — without losing yourself
- A direct, no-fluff approach built for people who do the work
Our Vision
To build a world where high performers lead with clarity, not chaos — where leadership doesn’t come at the cost of health, time, or purpose. We envision a new standard: results-driven professionals who rise without burning out.
Our Mission
To help professionals at every level—from the field to the boardroom—master their time, develop their mindset, and lead with purpose. The Massey Method equips leaders with real-world tools to grow, avoid burnout, and thrive in both their careers and lives.
Our Process
We don’t coach from theory—we coach from experience. The Massey Method blends personal development, leadership strategy, and high-performance systems into a structured path: